Oct 20, 2013

San Francisco Lightroom Presets Pack – Download now!

written by Matt Warrell

Matt is a Brisbane-based photographer specialising in macro, film and live music photography.

San Francisco Lightroom Presets Pack is now available to download

Last night I released my second pack of Lightroom Presets, and the best part is, they were designed based off what you requested!


Most of you mentioned you wanted my take on split toning. I like split toning, but I do it a little differently to other people because split toning to me isn’t a harsh tint like other people create – I use it in similar ways to how you would see film warp and fade in colour over time. So in the preset pack there’s many blues, reds and yellows and subtle pinks and purples.

All the presets follow my usual style of making a digital photo look like film, but not like Instagram.

You can buy all 10 presets for $10 – just $1 per preset now using the button below. And don’t forget – if you buy the San Francisco Presets Pack before 2 November you will go in the draw to win the Mount Fuji Presets Pack! The winner will be drawn on 3 November.

But for now, here’s an example of one of the presets in action.

Matt Warrell Lightroom Presets


  • Jess @UsedYorkCity Oct 29, 2013 Reply

    You always take the best pictures! If you were based in NYC I’d so hire you to be our wedding photographer!:-)

    • Matt Warrell Oct 30, 2013 Reply

      Shame, Jess! I guess I have to move to NYC…

    • Chanel @ La Viajera Nov 16, 2013 Reply

      Agree with Jess, absolutely lovely!

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